Senior Creative Production Leader with a record of steering complex multi-channel portfolios while relentlessly elevating the craft. A forward-thinking professional combining impeccable creative instinct with rigorous operational leadership to flawlessly drive complex project lifecycles from concept to delivery. Expert at leading film sets, managing post-production pipelines, and uniting matrixed cross-functional teams while optimizing budgets and timelines.   

Experience and Accomplishments

Senior Integrated Producer| The Walt Disney Company
2020 –2026

· Integrated Campaign Execution: Led 360° integrated productions for Disney Parks & Experiences from brief to delivery. Curated premier talent, safeguarded creative craft, and managed complex workflows across video, animation, 3D, stop-motion, CGI, photography, and digital content. Directed post-production pipelines across editing, VFX, approvals, versioning, and QC, ensuring timely stakeholder reviews and compliance with enterprise standards. Exercised budget stewardship by forecasting needs and variances, building contingency plans, optimizing production models, and driving efficiencies

·    High-Profile Content Capture: Championed production excellence for unscripted capture of B-roll, BTS, influencer content, still photography, and native social for major openings, property rebranding, and milestone celebrations executed by internal teams and vendors. Navigated influencer partnership compliance and brand guidelines.

· Internal Cross-Functional Collaboration and Vendor Governance: Mobilized internal teams across multiple work streams to drive project lifecycles through collaboration with Creative, Marketing, Digital, Legal, BA, Finance, Procurement, Operations, and Research teams. Anticipated risks, forecasted resources, maximized budget efficiencies, and ensured seamless cross-functional alignment and communications. Partnered with production, animation, music companies to execute end-to-end projects while enforcing full vendor governance.

· IP Stewardship: Partnered directly with world-class franchises such as Marvel, Pixar, Lucasfilm, and Disney TV Animation, protecting IP integrity while flawlessly executing brand objectives.

Sr Integrated Producer (Contractor/Consultant)| Various Agencies & Brands
2018 – 2020

· Decoupled Production Expertise: Served as sole producer steering multi-agency, decoupled production models, driving cost-efficiencies and operational alignment between distinct creative and production stakeholders.

· Global Scale Execution: Oversaw end-to-end production execution for large-scale, 360° campaigns shot both domestically and internationally, acting as client-facing production leader and expert.

· Premium Brand Production: Led lifecycles for high-profile consumer brands under premier network creative agencies, leveraging deep expertise in food and liquid production.

Senior Integrated Producer| Casanova//McCann                                2016 – 2018

· Creative Campaign Execution: Spearheaded creative production workflows across a diverse portfolio of iconic consumer brands, including Chevy, Nescafé, Hot Pockets, DiGiorno, Nido, Nesquik, and highly regulated accounts like USPS and California Lottery.

· Compliance & Operational Navigation: Managed end-to-end broadcast, digital, social, event, and print productions featuring domestic and international shoots while adhering to government and corporate compliance structures.

· Fiscal Mastery: Executed full fiscal lifecycles from initial competitive triple-bid negotiation through budget reconciliation, ensuring top-tier creative stayed within scope.

· Talent & Usage Rights Management: Maintained detailed records of usage and licensing rights for talent, original music, and other assets, providing timely advice on use cycle renewals and partnering with Business Affairs on contracts and usage rights.

· Print & OOH Pipelines: Oversaw end-to-end print and OOH production lifecycles for major agency accounts, including initial mechanical proofing, vendor bidding, color-proofing, final fabrication and asset delivery under strict deadlines.

Foundational Experience

Executive Producer | Tono Studios, Inc.
· Directed day-to-day broadcast operations, fiscal control, and studio workflows for major agencies and brand accounts.

Producer | RLR Advertising 
·    Spearheaded complete production lifecycles for regional and national campaigns supporting Verizon Wireless, Los Angeles Zoo, and major sports franchises (LA Dodgers, LA Galaxy), managing full broadcast, print, OOH and experiential portfolios.

Freelance Production and Copywriting Roles | Cruz Kravetz Ideas, Havas Chicago & Sandbox Team+               
·    Guided high-volume TV, radio, digital, and localized assets under tight turnarounds for prominent brands in the retail, telecom, and QSR sectors.

Professional Training

Producing Commercials for Television | UCLA Extension, Los Angeles, CA

Cinematography Program | LACC, Los Angeles, CA

Copywriting Workshop | The Book Shop, Torrance, CA

Technology

Modern Enterprise & Collaborative Pipelines: Adobe Creative Suite, Frame.io, Workfront, Airtable

Emerging Platforms: Augmented Reality Implementation Frameworks, Generative AI for Workflow Optimization, Ongoing AI Skill Development

Languages

Bilingual in English and Spanish.

Highlighted Achievements

• Orchestrated a synchronized 360° campaign across TV, streaming, cinema, OOH, and social for the Walt Disney World Annual Passholder program relaunch by driving cross-functional collaboration across enterprise partners.

• Established a new visual production benchmark for practical liquid shooting and coffee blooms across major brands like Coffee Mate and Natural Bliss by leading specialized creative workflows.

• Revitalized post-pandemic consumer engagement for Walt Disney World through the successful execution of an Annual Passholder augmented reality animated magnet initiative and supporting social media campaign.

• Led the Starbucks Creamers launch campaign under Wunderman Thompson's creative leadership, curating a highly specialized team to bring the creative vision to life.

• Expanded regional market share via highly successful, Spanish-first regional productions for Verizon Wireless featuring original creative concepts for Hispanic markets during a foundational tenure at RLR Advertising.

• Delivered a high-visibility photography campaign for a massive landmark launch by directly managing multi-discipline teams for Avengers Campus at The Walt Disney Company.

• Designed the operational blueprint and budget for a globally live-streamed promotional concert featuring Ricky Martin through masterful logistical planning and agency alignment at Casanova McCann.