Creative and strategic Production Leader with a proven record in steering end-to-end integrated productions across all media platforms. A visionary operator offering a unique professional duality that pairs a deep creative instinct rooted in cinematography and storytelling with the rigorous operational excellence required to flawlessly deploy complex project lifecycles. Expert at stewarding high-profile global IP, optimizing decoupled production models, and uniting matrixed cross-functional teams. Proven ability to maximize budgets and streamline workflows from inception to final delivery.

Experience and Accomplishments

Senior Integrated Producer| The Walt Disney Company 2020 –Present

· Integrated Campaign Execution: Lead end-to-end production lifecycles for 360° marketing campaigns from initial SOW drafting through delivery across Disney Parks & Experiences. Elevate concepts by curating premier talent, safeguarding storytelling integrity, and managing complex workflows across diverse budgets and multiple time zones.

·       High-Profile Content Capture: Spearhead unscripted content capture of B-roll, BTS and still photography, managing on-set logistics and ROS protocols for major landmark openings, property re-branding, and milestone global celebrations.

·       IP Stewardship: Partner directly with world-class franchises such as Marvel, Pixar, Lucasfilm, and Disney TV Animation, protecting IP integrity while flawlessly executing brand objectives.

·       Cross-Functional Collaboration: Mobilize internals teams and vendors to drive project lifecycles from concept through delivery, working closely with PM, AM, Creative, Legal, BA, Finance, Procurement, Operations, Strategy, Media, etc.

·       Priority Audience Engagement: Produced dedicated, culturally resonant Hispanic audience integrated campaigns for Walt Disney World and Disneyland, expanding regional market reach.

Sr Integrated Producer (Contractor)| Various Agencies & Brands     2018 – 2020

·       Decoupled Production Expertise: Served as sole producer steering multi-agency, decoupled production models, driving cost-efficiencies and operational alignment between distinct creative stakeholders and production vendors.

·       Global Scale Execution: Oversaw end-to-end logistics, budgeting, and production execution for large-scale, 360° visual campaigns shot both domestically and internationally.

·       Premium Brand Production: Led lifecycles for high-profile consumer brands under premier network creative agencies.

Senior Integrated Producer| Casanova McCann                                2016 – 2018

·       Creative Campaign Execution: Spearheaded creative production workflows across a diverse portfolio of iconic consumer brands, including Chevy, Nescafé, Hot Pockets, DiGiorno, Nido, Nesquik, and highly regulated accounts like USPS and California Lottery.

·       Compliance & Operational Navigation: Managed end-to-end broadcast, digital, social, event, and print productions featuring domestic and international shoots while adhering to government and corporate compliance structures.

·       Fiscal Mastery: Executed full life-cycle integrated productions from initial bidding and competitive triple-bid negotiation through final delivery, ensuring top-tier creative stayed within scope.

·       High-Visibility Campaigns: Produced “Real People. Not Actors” TV and digital assets for the US Hispanic Market.

Producer and Copywriter (Freelance)| Various Agencies & Brands  2011 – 2016

·       High-Volume Execution: Guided TV, radio, and digital assets seamlessly from initial scoping and bidding through final post-production delivery under tight turnaround timelines.

·       Agency Partnerships: Partnered with creative teams at Havas Worldwide Chicago and Sandbox Team+ to deliver assets for prominent brands such as Charter Cable, El Pollo Loco, Denny's, Werther's, Dish, AutoZone, and Cracker Barrel.

·       Cross-Cultural Localization: Crafted original copy and Spanish translations, ensuring brand messaging remained culturally resonant, nuanced, and impactful for diverse consumer markets.

Executive Producer| Tono Studios, Inc.                                              2008 – 2015

·       Studio Operations: Directed day-to-day broadcast operations and production workflows, establishing high-touch client relations and driving business growth.

·       Fiscal Control & Procurement: Spearheaded full lifecycle project financing, including job bidding, rigorous budget stewardship, contract negotiations, talent clearance/booking, and final job actualizing.

Producer and Copywriter (Freelance)|Cruz Kravetz Ideas                                   2007 – 2008

·       Dual Creative & Production Execution: Provided broadcast and event production services alongside creative copywriting and translation.

·       Targeted Retail Asset Delivery: Authored original copy and localized broadcast messaging for a portfolio that included El Pollo Loco, Charter Communications, and Denny’s, ensuring deep cultural relevance for Hispanic consumer segments.

Producer |RLR Advertising                                                        2000 – 2007

·       Campaign Delivery: Orchestrated complete production lifecycles for regional and national campaigns supporting Verizon Wireless, Los Angeles Zoo, Sit 'n Sleep, Liverpool, and major sports franchises (LA Dodgers, LA Galaxy).

·       Department Leadership: Supervised all producers, ensuring workflow alignment and quality control across projects.

·       Print & OOH Supervision: Directed full-scale production for out-of-home (OOH), collateral, and point-of-purchase displays, ensuring the finest print quality within assigned budgets and timelines.

·       Multi-Media Assets: Produced an animated/live-action TV spot for the L.A. Zoo in partnership with Klasky Csupo.

·       Experiential Programs: Managed logistics and deployment for the Verizon World Cup Soccer Experiences Program.

Professional Training

Producing Commercials for Television | UCLA Extension, Los Angeles, CA

Cinematography Program | LACC, Los Angeles, CA

Copywriting Workshop | The Book Shop, Torrance, CA

Technology

Production, Fiscal & Project Platforms: AICP Bidding Frameworks, Budget Actualization Tools, Enterprise Workflow Management (Workfront, Airtable), Adobe Creative Suite & Frame i.o Collaborative Review Pipelines

Emerging Platforms: Augmented Reality (AR) Implementation Frameworks

Languages

Bilingual in English and Spanish.

Highlighted Achievements

• Orchestrated a synchronized 360° campaign across TV, streaming, cinema, and social for the Walt Disney World Annual Passholder program relaunch by driving cross-functional collaboration at The Walt Disney Company.

• Revitalized post-pandemic consumer engagement for Walt Disney World through the successful execution of Annual Passholder augmented reality (AR) magnet initiative and supporting social media campaign.

• Established a new visual production benchmark for practical liquid shooting and coffee blooms across major brands like Coffee Mate, Natural Bliss by leading specialized creative workflows.

• Led the launch campaign for Starbucks Creamers under Wunderman Thompson's creative leadership.

• Expanded regional market share via highly successful, Spanish-first regional productions for Verizon Wireless featuring original creative concepts for Hispanic markets during a foundational tenure at RLR Advertising.

• Delivered a high-visibility photography campaign for a massive landmark launch by directly managing multi-discipline teams for Avengers Campus at The Walt Disney Company.

• Designed the operational blueprint and budget for a globally live streamed promotional concert featuring Ricky Martin through masterful logistical planning and agency alignment at Casanova McCann.