Creative and strategic Production Leader with a proven record in steering end-to-end integrated productions across all media platforms. A visionary operator offering a unique professional duality that pairs a deep creative instinct rooted in cinematography and storytelling with the rigorous operational excellence required to flawlessly deploy complex project lifecycles. Expert at stewarding high-profile global IP, optimizing decoupled production models, and uniting matrixed cross-functional teams. Proven ability to maximize budgets and streamline workflows from inception to final delivery.

Experience and Accomplishments

Senior Integrated Producer| The Walt Disney Company 2020 –Present

· Integrated Campaign Execution: Lead end-to-end production lifecycles for 360° marketing campaigns from initial SOW drafting through delivery across Disney Parks & Experiences. Elevate concepts by curating premier talent, safeguarding storytelling integrity, and managing complex workflows across diverse budgets and multiple time zones.

·       High-Profile Content Capture: Spearhead unscripted content capture of B-roll, BTS and still photography, managing on-set logistics and ROS protocols for major landmark openings, property re-branding, and milestone global celebrations.

·       IP Stewardship: Partner directly with world-class franchises such as Marvel, Pixar, Lucasfilm, and Disney TV Animation, protecting IP integrity while flawlessly executing brand objectives.

·       Cross-Functional Collaboration: Mobilize internals teams and vendors to drive project lifecycles from concept through delivery, working closely with PM, AM, Creative, Legal, BA, Finance, Procurement, Operations, Strategy, Media, etc.

·       Priority Audience Engagement: Produced dedicated, culturally resonant Hispanic audience integrated campaigns for Walt Disney World and Disneyland, expanding regional market reach.

Sr Integrated Producer (Contractor)| Various Agencies & Brands     2018 – 2020

·       Decoupled Production Expertise: Served as sole producer steering multi-agency, decoupled production models, driving cost-efficiencies and operational alignment between distinct creative stakeholders and production vendors.

·       Global Scale Execution: Oversaw end-to-end logistics, budgeting, and production execution for large-scale, 360° visual campaigns shot both domestically and internationally.

·       Premium Brand Production: Led lifecycles for high-profile consumer brands under premier network creative agencies.

Senior Integrated Producer| Casanova McCann                                2016 – 2018

·       Creative Campaign Execution: Spearheaded creative production workflows across a diverse portfolio of iconic consumer brands, including Chevy, Nescafé, Hot Pockets, DiGiorno, Nido, Nesquik, and highly regulated accounts like USPS and California Lottery.

·       Compliance & Operational Navigation: Managed end-to-end broadcast, digital, social, event, and print productions featuring domestic and international shoots while adhering to government and corporate compliance structures.

·       Fiscal Mastery: Executed full life-cycle integrated productions from initial bidding and competitive triple-bid negotiation through final delivery, ensuring top-tier creative stayed within scope.

·       High-Visibility Campaigns: Produced “Real People. Not Actors” TV and digital assets for the US Hispanic Market.

Producer and Copywriter (Freelance)| Various Agencies & Brands  2011 – 2016

·       High-Volume Execution: Guided TV, radio, and digital assets seamlessly from initial scoping and bidding through final post-production delivery under tight turnaround timelines.

·       Agency Partnerships: Partnered with creative teams at Havas Worldwide Chicago and Sandbox Team+ to deliver assets for prominent brands such as Charter Cable, El Pollo Loco, Denny's, Werther's, Dish, AutoZone, and Cracker Barrel.

·       Cross-Cultural Localization: Crafted original copy and Spanish translations, ensuring brand messaging remained culturally resonant, nuanced, and impactful for diverse consumer markets.

Executive Producer| Tono Studios, Inc.                                              2008 – 2015

·       Studio Operations: Directed day-to-day broadcast operations and production workflows, establishing high-touch client relations and driving business growth.

·       Fiscal Control & Procurement: Spearheaded full lifecycle project financing, including job bidding, rigorous budget stewardship, contract negotiations, talent clearance/booking, and final job actualizing.

Producer and Copywriter |Cruz Kravetz Ideas                                   2007 – 2008

·       Dual Creative & Production Execution: Provided broadcast and event production services alongside creative copywriting and translation.

·       Targeted Retail Asset Delivery: Authored original copy and localized broadcast messaging for a portfolio that included El Pollo Loco, Charter Communications, and Denny’s, ensuring deep cultural relevance for Hispanic consumer segments.

Producer |RLR Advertising                                                        2000 – 2007

·       Campaign Delivery: Orchestrated complete production lifecycles for regional and national campaigns supporting Verizon Wireless, Los Angeles Zoo, Sit 'n Sleep, Liverpool, and major sports franchises (LA Dodgers, LA Galaxy).

·       Department Leadership: Supervised all producers, ensuring workflow alignment and quality control across projects.

·       Print & OOH Supervision: Directed full-scale production for out-of-home (OOH), collateral, and point-of-purchase displays, ensuring the finest print quality within assigned budgets and timelines.

·       Multi-Media Assets: Produced an animated/live-action TV spot for the L.A. Zoo in partnership with Klasky Csupo.

·       Experiential Programs: Managed logistics and deployment for the Verizon World Cup Soccer Experiences Program.

Professional Training

Producing Commercials for Television | UCLA Extension, Los Angeles, CA

Cinematography Program | LACC, Los Angeles, CA

Copywriting Workshop | The Book Shop, Torrance, CA

Technology

Production, Fiscal & Project Platforms: AICP Bidding Frameworks, Budget Actualization Tools, Enterprise Workflow Management (Workfront, Airtable), Adobe Creative Suite & Frame i.o Collaborative Review Pipelines

Emerging Platforms: Augmented Reality (AR) Implementation Frameworks

Languages

Bilingual in English and Spanish.

Highlighted Achievements

Orchestrated a synchronized 360° campaign across TV, streaming, cinema, and social for the Walt Disney World Annual Passholder program relaunch by driving cross-functional collaboration at The Walt Disney Company.

Revitalized post-pandemic consumer engagement for Walt Disney World through the successful execution of Annual Passholder augmented reality (AR) magnet initiative and supporting social media campaign.

Established a new visual production benchmark for practical liquid shooting and coffee blooms across major brands like Coffee Mate, Natural Bliss by leading specialized creative workflows.

Led the launch campaign for Starbucks Creamers under Wunderman Thompson's creative leadership.

Expanded regional market share via highly successful, Spanish-first regional productions for Verizon Wireless featuring original creative concepts for Hispanic markets during a foundational tenure at RLR Advertising.

Delivered a high-visibility photography campaign for a massive landmark launch by directly managing multi-discipline teams for Avengers Campus at The Walt Disney Company.

Designed the operational blueprint and budget for a globally live streamed promotional concert featuring Ricky Martin through masterful logistical planning and agency alignment at Casanova McCann.